How to Stop Competing on Price

Attract higher-value clients without discounting — even in a crowded market.

If prospects compare you to “the cheaper option,” this session is for you.

In today’s market, buyers have heard the same promises from everyone: “quality,” “great service,” “trusted,” “best.”
When your message sounds like everyone else, customers compare you like a commodity — and price becomes the deciding factor.

This free one-hour session will show you why that happens — and the strategic shift that helps businesses get chosen for value rather than dragged into price conversations.

What You’ll Leave With

• A clear understanding of why customers compare you on price (even when you’re excellent)

• A simple way to spot “commodity messaging” in your own marketing

• The key ingredients that attract higher-value clients

• Real examples showing generic vs. differentiated positioning

• A practical next-step plan for how to apply this to your business

What You’ll Learn

• Why do customers compare you to cheaper competitors

• Why “being better” doesn’t work in a mature market

• What differentiation really is — and why it starts with research

• How higher-value positioning is built (without sounding salesy)

• The foundational layer that makes marketing perform better across the board

Who Should Attend

Business owners and professionals who want to stop discounting, stop blending in, and start attracting clients who choose based on value — not price.

Event Details

Date: March 19
Time: 8:30 AM – 9:30 AM
Location: Dunedin Chamber of Commerce Hub – Boardroom
Address: 301 Main Street, Dunedin, FL
Admission: Free

Free admission — registration recommended to secure your seat.

Presented by Barak Granot

Award-Winning Marketing Strategist & Growth Architect
Helping local businesses strengthen positioning and build marketing systems that convert.

RSVP / Register Here